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Chattanooga welcomes a new company dedicated to assisting independent physicians in Middle and East Tennessee and North Georgia.  Practice Management & Resources, LLC is a full service practice management and consulting service backed by CRS Health a $20 million company based in Nashville, Tennessee.  This team can facilitate a physician who wants to leave a big group or hospital employment to walk into a turn-key practice of his or her own.  PM&R and CRS Health can locate and finish or build facilities, provide financing for equipment and working capital, find employees and a benefit package, contract and credential with insurance companies, provide information technology including the physician’s selection of electronic medical records and all the services necessary to operate the practice.  Most importantly, the physician stays in control of the decision making and is positioned to practice medicine the way they want to practice.

PM&R has about 60 employees in Chattanooga of which the central office staff of 14 has over 300 years’ experience in managing the healthcare enterprise.  CRS Health brings 40 years of real estate development, construction, finance and capital to the equation.

“While the trend has been for hospitals to acquire physician practices.  We believe it is more efficient and better patient care when medical services are rendered in an independent physician practice or small physician group,” says Kenneth M. Powers, CEO of CRS Health.  PM&R Executive Director, William H. Taylor, CPA, MBA, adds, “In our client practices a real person answers the phone and they can generally take care of the call right then.  There is no phone tree to get lost in and generally no need to leave a voice mail.  The providers are more accessible and can focus on the patient instead of the management.”

With generally easier access and parking, shorter wait times for appointments, and more responsive staff, the patient’s care and their experience is better than the corporate structure of most hospital systems.

William H. Taylor II
CPA, MBA – Executive Director

Mr. Taylor received his bachelor’s degree in business and accounting at Southern Adventist University in 1974 and a Master’s of Business Administration degree in 1987 from Loyola University, Graduate School of Business in Chicago, Illinois.  Additionally, Mr. Taylor has done post graduate work at Harvard School of Public Health.  He is a certified public accountant in Tennessee and Florida.

He has held senior management positions in hospitals, academic medical centers, and large multi-specialty physician groups.  He is an adjunct assistant professor at the University of Tennessee College of Medicine – Chattanooga Unit.

Lisa K. Cruz
Billing Manager

Ms. Cruz began her career at TCFPA on April 1, 1991, a large family practice group in North Georgia.  She left her work family after six years, to further her career.  She started working for the McCallie Medical group, that later became Beacon Health Alliance in 1997.  On February 21, 2001, she continued her career and advancement by working for UT Physicians which later became Practice Management & Resources.

She has over 25 years of operational experience in all aspects of patient financial management; registration, charge/payment posting, balancing, front desk controls, claim transmission, follow-up, and collections.  She assists providers and staff with office, billing, and coding needs.

She has been with the organization since 2001 and managed the patient financial services department since 2005.

Alicia C. Rogers
Practice Administrator

Ms. Rogers began her career with Practice Management & Resources in 2014. Ms. Rogers has 25 years of operational experience in all aspects of overseeing the daily functions of medical practice focusing on primary care and multi-specialties of children and adult patients.

At Practice Management & Resources Ms. Rogers assists our clients in all daily operations of our offices with regard to scheduling of patients, hiring, training all of our front desk, all of the administrative aspect of offices, and audit of operations to maintain compliance. In addition Ms. Rogers supervises the credentials staff and float pool.

Ms. Rogers has undergraduate studies toward an RN and is currently pursuing a Bachelor’s degree in Business Management from Western Governor’s University.


Medical Group Management Association
Tennessee Medical Management Association
Chattanooga Medical Management Association

Sam Bernal
Finance Director

After spending over four years as a U.S. Army Ranger and deploying four times in support of Operation Enduring Freedom, Sam Bernal returned to Southern Adventist University in Collegedale, Tennessee. While taking every accounting class offered, Sam joined Practice Management & Resources in his junior year as our courier and filled in with various accounts payable and accounts receivable functions.

Upon graduating with his Bachelor’s degree in Business Administration, Sam enrolled in the Master’s of Accountancy program at UTC and completed one semester before accepting a position at a CPA Firm in California. Six months later, Sam left the CPA firm to join Practice Management & Resources as our Finance Director. Sam is a CPA candidate, studying towards licensure in the State of Tennessee.

Debbie D. Burnette
Director of Human Resources

Ms. Burnette began her career with Practice Management & Resources in 2007. She has 30 years of operational experience in all aspects of the daily functions of medical practices from the clerical and clinical perspectives. Ms. Burnette has a Bachelor’s degree in Business Administration and Management from the University of Tennessee at Martin.

At Practice Management & Resources, Ms. Burnette is responsible for all aspects of with Human Resources operations; recruiting, hiring, training of new employees, compensation, benefits, discipline, termination, and compliance with OSHA and HIPAA.